Webinars
MSI Webinar: Brand Political Positioning: Implications of the 2016 Election
This webinar is based on an MSI working paper by the same title.
During the session, the presenters will share the construct of a brand’s political positioning (PP)— the extent to which a brand’s image aligns with the perceptual profile of a major political party—they developed and examine its effects on firm performance in the aftermath of the 2016 US presidential election.
speakers
