Marketing Science Intensive: Designing Next Generation Marketing Organizations
Marketing Science Intensive featuring Neil Morgan, Indiana University
How do you design and manage a marketing organization that delivers the necessary quality, efficiency, and speed for a digitally-enabled world? The emergence of digital technologies has changed customer expectations, opened many markets to disruptive new entrants, and changed CEO demands of their organization’s marketers. The current pandemic and its aftermath will only accelerate these challenges. Yet to-date many firms—both “legacy” and “digital natives”—have struggled to craft a coherent and effective response. To find out why—and what can be done to improve this, we partnered with the Mobile Marketing Association in an ongoing study in which we have interviewed 120+ CMOs, CDOs, CGOs, and CEOs, and worked with a steering committee of CMOs of leading companies.
Attendees will learn:
- The key changes and trends that should demand most attention
- What commonly goes wrong in current transformation efforts
- A new process and some tools for addressing this challenge
Pre event – February 25: Pre reads and preparation exercises sent out to attendees one week before the event.
|12:45 p.m.||Workshop room opens|
|1:00 – 1:15||Kickoff and Introduction|
|1:15 – 2:15||Presentation, discussion, and hands on exercises|
|2:15 – 2:30||Questions, takeaways, and wrap up|
|2:30||Session ends. Post event Q&A|
Pricing & Registration
May 27, 12:00 AM UTC | Online