Customers can be fickle; they abandon great products and established brands. Employees will slack at work. And you—the future leaders—may procrastinate from critical work. Szu-Chi Huang will discuss research that provides key insights into motivating actions, and more importantly, sustaining these actions. Together, we will identify the needs that drive you, your employees, and your customers; how these needs could be activated; and how these needs change dynamically over time. Through this session, you will learn valuable skills to motivate others, stay motivated yourself, and reach greater goal success.

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