ARF AUDIENCExSCIENCE, the industry’s premier audience measurement conference, addresses critical media and ad impact measurement issues, how consumer behaviors and media are evolving and how marketers should budget accordingly.

The most forward-thinking speakers from brands, networks, agencies and research companies will share their perspectives and insights about the latest solutions for viable cross-platform measurement, media use and advertising.

Your registration to AUDIENCExSCIENCE guarantees exclusive on-demand access to the presentations and discussion presented at the conference for four weeks.

This is the content your competitors are paying attention to—you don’t want to miss it.

In addition to research papers and panel discussions on approaches for reconciling privacy with targeting, the new frontiers of measuring media behaviors, ad creative optimization and much more, you will hear from these keynotes:

• Jo Ann Ross, President and Chief Advertising Revenue Officer, and Colleen Fahey Rush, EVP, Chief Research Officer, at Paramount will provide fresh perspectives on why measurement matters.
• Evan Shapiro, a CEO-Producer-Pundit and the media universe’s official unofficial cartographer, will walk us through the newly reshaped media ecosystem and offer predictions of bigger changes to come.
• Bobby Duffy, Professor of Public Policy and Director of the Policy Institute at King’s College London, will share key points from his recent book, The Generation Myth, about generational marketing.

There will be an in-person cocktail reception in New York City on April 13 from 5:00-6:30pm ET, which is included as part of your conference ticket. You will be able to RSVP for this reception once you have registered for AUDIENCExSCIENCE.

Plus, your registration also grants you exclusive on-demand access to event videos, summaries and presentations for four weeks.