Conferences

Spring 2019 Trustees Meeting: Right Channel, Right Content, Right Time

Overview

The proliferation of channels creates both challenges and opportunities to reach customers with the right message at the right time. Please join us for our Spring 2019 Trustees Meeting where B2B and B2C marketing leaders and academic experts will address these and related questions.

  • How can you facilitate search and create seamless experiences across multiple channels?
  • How do consumers form platform and channel preferences?
  • Which promotions best align with which channels?
  • What types of data and analytics are needed to personalize, target and time messages? How can (should) manufacturers and retailers cooperate in these efforts?
  • How can causal models improve attribution and determine the effectiveness of different channels and content?
  • What are the roles of marketing and technology in salesforce enablement?

MSI’s semi-annual Board of Trustees meetings are a unique benefit of MSI membership. For many Trustees, these are “must-attend” events—a welcome opportunity to recharge, connect with marketing peers, and take in new ideas and marketing insights. Board of Trustees meetings are developed around broad themes that are relevant across industries and company roles. MSI Board of Trustees meetings are “sales free” events where top marketers and academic experts share their knowledge, experience, and insights, and attendees benefit from a rich learning and networking experience. Trustees meetings are open only to Trustees from MSI member companies or their designates. You must be logged in to register.

If you are interested in attending, please email kate@msi.org .

Agenda

04/03/2019

Please note that this Agenda is for planning purposes only and is subject to change. Please check back soon for additional information.

12:30 – 5:00 p.m. MSI Executive Committee Meeting
For members of the committee
6:30 – 8:00 p.m. Marketing Science Fair, Event Registration & Welcome Cocktail Reception
MSI will be hosting a welcome cocktail reception on Wednesday evening. This will be a chance to meet other corporate and academic attendees, check out new academic research, and check in for the event.
04/04/2019
8:00 – 9:00 a.m. Breakfast
9:00 – 9:30 Welcome and Introductions
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
Carl Mela, Duke University and Executive Director, Marketing Science Institute
9:30 – 12:15 p.m. Academic & Business Presentations
12:15 – 1:15 Lunch & Networking
1:15 – 1:45 Dessert, Coffee & Networking
1:45 – 2:45 Academic & Business Presentations
2:45 – 3:30 Group Breakout Discussion
3:30 – 5:00 Academic & Business Presentations
5:00 – 5:15 Reflections from the Day
Carl Mela, Duke University and Executive Director, Marketing Science Institute
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
5:15 – 6:00 MSI Orientation Session
For new Trustees, anyone new to MSI, and Trustees who want to learn more about how to help colleagues make the most of their MSI membership

Academic Trustee/Executive Directors Council Meeting
For members of the committees
6:00 – 8:00 Networking Reception
04/05/2019
8:00 – 9:00 a.m. Breakfast
9:00 – 9:15 Opening Remarks
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
9:15 – 9:30 MSI Awards
9:30 – 11:45 Academic & Business Presentations
11:45 – 12:15 p.m. Wrap Up & Concluding Remarks
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
Carl Mela, Duke University and Executive Director, Marketing Science Institute
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