Jul 30, 12:00 AM UTC 

Conferences

MSI Scholars 2018

Overview

MSI is delighted to announce the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a July 30 – August 2 retreat in Breckenridge, Colorado. The new MSI initiative was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and MSI. The Scholars Event will provide an exclusive forum for these prominent academics to share their work, discuss their latest thinking, and explore optimal partnerships between research and practice.

While this event is invitation only for Scholar nominees, MSI is offering a unique opportunity for two member companies to sponsor the Scholars event. Please see sponsorship tab above for more information.

Thank you to our sponsors: Facebook and Juniper Networks

Agenda Description

07/30/2018

Please note that this is a rough agenda for planning purposes only. All times are subject to change

3:00 – 3:30 p.m. Registration, Welcome & Group Introductions
Cheryl Toto, President and CEO, Marketing Science Institute
Carl F. Mela, Duke University and Executive Director, Marketing Science Institute
3:30 – 6:00 MSI Organized Group Activity
6:00 Welcome Reception
07/31/2018
7:00 – 8:00 a.m. Breakfast
8:00 – 8:30 Opening Remarks & Ice-Breaker
Gordon Wyner, Research Director, Marketing Science Institute
Carl F. Mela, Duke University and Executive Director, Marketing Science Institute
Darren Dahl, University of British Columbia
Preyas Desai, Duke University
8:30 – 10:00 Presentations 1-6
10:00 – 2:30 p.m. Day 2 Break: Self-selected activity & lunch on your own
We strongly encourage you to spend the afternoon with your fellow scholars. Please see suggested activity list for ideas.
2:30 – 2:45 Welcome Back, What to Expect from Sponsor Sessions
2:45 – 4:15 Sponsor Presentation & Discussion #1 & #2
4:15 – 4:45 Break & Swap Rooms
4:45 – 6:15 Sponsor Presentation & Discussion #1 & #2
6:15 – 6:30 Break
6:30 – 7:15 Presentations 7-9
7:15 Dinner on Your Own
08/01/2018
7:00 – 8:00 a.m. Breakfast
8:00 – 9:15 Presentations 10-14
9:15 – 9:30 Break
9:30 – 10:45 Presentations 15-19
10:45 – 3:15 p.m. Day 3 Break: Self-selected activity & lunch on your own
We strongly encourage you to spend the afternoon with your fellow scholars. Please see suggested activity list for ideas.
3:15 – 3:30 Welcome Back, What to Expect from Future Research Breakout Session
3:30 – 5:30 Breakout: Future Research Topics
5:30 – 5:45 Break
5:45 – 6:30 Presentations 20-22
6:30 – 7:15 Group Photo & Break
7:15 MSI & Sponsor Hosted Dinner
7:00 – 8:00 a.m. Breakfast
8:00 – 8:15 Welcome Back, What to Expect from Sessions
8:15 – 9:15 Breakout: Working with MSI
9:15 – 9:30 Break
9:30 – 11:30 Presentations 23-30
11:30 – 12:00 p.m. Concluding Remarks & Box Lunch
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
Carl F. Mela, Duke University and Executive Director, Marketing Science Institute
Gordon Wyner, Research Director, Marketing Science Institute
4:00 Please book flights after 4:00 p.m.

Hotel Accomodations

MSI has secured a block of rooms at Beaver Run Resort for attendees of the 2018 Scholars Conference. Discounted rates of $155 for a Summit Suite and $157 for a One Bedroom Suite are available through June 30, 2018, so please make sure to book your accommodations as soon as possible.

Attendees can access the group rate online here or by calling 1-800-525-2253 and requesting to reserve accommodations under the MSI Scholars Retreat block.

Beaver Run Resort at Breckenridge in approximately a two hour drive from Denver International Airport. Shuttles to the mountain and car rentals are available from the airport, but be sure to book in advance. Carpooling is suggested for those flying in from the same location.

Beaver Run Resort
620 Village Road
Breckenridge, CO 80424

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