Working Paper

Predicting Sales of New Consumer Packaged Products with fMRI, Behavioral, Survey and Market Data

Marton Varga


Anita Tusche

Quenn's University

Paulo Albuquerque

Nadine Gier

University of Duesseldorf

Bernd Weber

University of Bonn

Hilke Plassmann


Nov 5, 2021


Analyzes sales data from a large retailer in Germany together with survey, lab and fMRI data to determine the relative contribution of each to improving prediction models for cpg grocery products.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.