Working Paper

Predicting Sales of New Consumer Packaged Products with fMRI, Behavioral, Survey and Market Data

Marton Varga

Bocconi

Anita Tusche

Quenn's University

Paulo Albuquerque

Nadine Gier

University of Duesseldorf

Bernd Weber

University of Bonn

Hilke Plassmann

INSEAD

Nov 5, 2021

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Analyzes sales data from a large retailer in Germany together with survey, lab and fMRI data to determine the relative contribution of each to improving prediction models for cpg grocery products.

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