Working Papers

What’s in Your Mobile Wallet? Purchase Effects of Downloading versus Adopting Mobile Payment Instruments

Matilda Dorotic

BI Norwegian Business School

Koen Pauwels

Northeastern University

Dec 29, 2020

Integrates observational, survey and experimental studies and uses Covariate Balancing Propensity Score (CBPS) matching to demonstrate that branded app mobile wallets (BAMWs) both reduce payment awareness and are easier to use than carrier billing option (CBO) payments, resulting in increased purchase frequency and  amounts for a beverage brand sold in vending machines.

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