The Short- and Long-run Category Demand Effects of Price Promotions – MSI

Working Paper

The Short- and Long-run Category Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, and Dominique M. Hanssens

Jan 1, 2000

Investigates the category-demand effects of consumer price promotions in the short and the long run, using a dataset of 560 product categories over a four-year period.

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