Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer EDLP
Jan 1, 1998
Investigates whether consumers’ shopping patterns (large vs. small basket, frequent vs. infrequent trips) influences their choice of stores using everyday low pricing vs. high-low price formats. Examines characteristics of large and small basket shoppers. Uses market basket scanner panel data from 1,042 panelists.
This resource is not available online.