Working Papers

Shopping Behavior and Consumer Preference for Store Price Format: Why Large Basket Shoppers Prefer EDLP

David R. Bell and James M. Lattin

Jan 1, 1998

Investigates whether consumers’ shopping patterns (large vs. small basket, frequent vs. infrequent trips) influences their choice of stores using everyday low pricing vs. high-low price formats. Examines characteristics of large and small basket shoppers. Uses market basket scanner panel data from 1,042 panelists.

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