Working Papers

Price and Brand Name as Indicators of Quality Dimensions

Merrie Brucks and Valarie Zeithaml

Jan 1, 1991

Using six dimensions of quality, this study examines consumers’ use of price and brand name to infer quality.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.