Working Papers

Not All Debt Is Created Equal: On the Mental Accounting of Debt Forms

Eesha Sharma, Stephanie Tully, and Cynthia Cryder

Jun 26, 2019

Investigates consumers’ mental representations of credit (vs. loans), using a visualization task, differences in Google search patterns, and consumers’ natural associations with credit cards and loans; demonstrates how these representations influence willingness to incur debt and concerns about debt repayment.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.