Working Papers

Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers’ Decision-Making in the U.S. Auto Insurance Industry

Yi-Lin Tsai, University of Delaware, and Elisabeth Honka, UCLA

Sep 10, 2019


Investigates the relationship between both advertising content and quantity and several stages of consumers’ decision-making: unaided and aided awareness, search (consideration), and purchase, using individual-level data for consumers between 2008 and 2016.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.