Working Paper
Consumer Trust, Value, and Loyalty in Relational Exchanges
Jan 1, 2001
Develops a framework for understanding the behaviors and practices of service providers that build or deplete consumer trust; tests model in two service contexts.
Working Paper
Consumer Trust, Value, and Loyalty in Relational Exchanges
Jan 1, 2001
Develops a framework for understanding the behaviors and practices of service providers that build or deplete consumer trust; tests model in two service contexts.