Working Papers

Antecedents and Consequences of Customer Value: Testing an Expanded Framework

Douglas B. Grisaffe and Anand Kumar

Jan 1, 1998

Explores influences on, and consequences of, customer perceived value using customer satisfaction datasets in the financial services and office products industries.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.