Marketing Employees with AI Expertise: Roles and Performance Implications – MSI

Working Paper

Marketing Employees with AI Expertise: Roles and Performance Implications

Suyun Mah, Chengxin Cao, Eunyoung Song and Ju-Yeon Lee

Jul 24, 2025

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Analyzes job descriptions and roles for marketing AI human capital and the impact of adding or losing such talent on firms’ financial performance (stock price).

Topics

Competition & Markets Marketing Capabilities Technology and AI

research recap

Taking Stock of Marketing AI Human Capital: Its Influence on Firm Value

How firms manage marketing AI human capital sends a message to Wall Street. Attracting such talent boosts stock value but losing it hurts even more, especially junior staff potential change agents. Larger firms can leverage greater organizational resources but should adapt to the needs of diverse markets and business units.

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