Working Paper

Convenience vs. Confidentiality: Rethinking the Role of Online Purchases at the Era of Rising Privacy Concerns

Jian Ni

Johns Hopkins University

Huiqi Zhuang

Indiana University

Yajing Jiang

Charles River Associates International

Ruli Xiao

Indiana University

Oct 20, 2022


Uses a difference-in-differences (DID) design to analyze shifts from online to offline purchase of sensitive healthcare products after the announcement (but prior to implantation) of the California Privacy Protection Act (CCPA).



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