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John Lynch, Jr.

University of Colorado Boulder

Academic Executive Director & Professor of Marketing at University of Colorado Boulder


John G. Lynch, Jr. is University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder. From 2022-2024, he serves as Executive Director of the Marketing Science Institute, a nonprofit think tank that bridges leaders in industry and academia to advance the science of marketing.

Lynch received his BA in economics, his MA in psychology, and his Ph.D. in psychology, all from the University of Illinois at Urbana-Champaign. He was a member of the faculty at University of Florida from 1979-1996, where he was Graduate Research Professor. From 1996-2009 he was the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University.

Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology and one of five Fellows of all three organizations worldwide. He has been a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology’s Distinguished Scientific Achievement Award. Six of his papers have been honored as outstanding article of the year: he has been recognized once each by the Journal of Marketing Research and by the Journal of Marketing, and four times by the Journal of Consumer Research for papers written in 1988, 1991, 2010, and 2015. He has served as president of the Policy Board of the Journal of Consumer Research, president of the Association for Consumer Research, associate editor for the Journal of Consumer Research, and associate editor and co-editor for the Journal of Consumer Psychology. He was the founding Director of the Center for Research on Consumer Financial Decision Making and founding co-chair of the Boulder Summer Conference on Consumer Financial Decision Making. He served on the Academic Research Council of the US Consumer Financial Protection Bureau from 2017-2020.

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