BIO

Richard Qiao is currently Director of Marketing Science at State Farm. He leads teams that focus on marketing channel optimizations, experimentation, and AI adoption. Richard introduced the attribution framework into the organization, launched State Farm’s first Gen AI application for marketing, and designed the AI adoption roadmap to empower the marketing organization via AI. He is passionate about making data and AI practical, responsible and useful for long-term business growth.

Prior to State Farm, Richard held executive roles at IPG, CVS Health and Wayfair, where he helped build AI-driven analytics, experimentation, and personalization capabilities that improved customer experience and business performance.