BIO

Patrick Moriarty is the NA leader of Analytics, for Kantar Insights Americas. In this role, Patrick is charged with accelerating the growth for Kantar’s fast-growing Analytics business in NA. Patrick has a particular passion for and deep experience with Marketing ROI and Customer Analytics, but also has broad experience across the Marketing Analytics ecosystem. He has a proven track record in program evaluation and executing commercial growth strategies with specialized expertise in the application of advanced analytics and data science to improve marketing performance and customer engagement.

Patrick is joining us after having led EY’s Commercial Analytics practice for the Retail, Consumer and Media industry sectors, collaborating to deliver solutions and service offerings around customer engagement, brand valuation, audience measurement and personalized marketing. He brings over 20 years of consulting and practitioner experience building teams, driving innovation & guiding commercial productivity for Fortune 1000 companies across consumer goods, retail, media, automotive and hospitality industries, built from tenures with The Coca-Cola Company, OTX, IRI & Deloitte.

Patrick lives in Frisco, Texas with his wife Crystal and son Atticus. He coaches youth soccer and basketball, while serving as an advisor for several organizations focused on youth development and educational achievement. Patrick earned a Ph.D. in International Political Economy from Rice University and holds a BA in Political Science from Virginia Commonwealth University.