BIO

Nooshin Warren is an assistant professor of marketing at the University of Arizona. Nooshin has received her Ph.D. in Marketing from Texas A&M University, and her MBA and bachelor in Industrial Engineering from Sharif University of Technology in Iran. Her research interest lies in the financial impacts of marketing strategies. Her recent work is focused on political marketing, cause marketing, and purpose-driven marketing. She substantially studies how corporate sociopolitical strategies can affect firms’ stakeholders such as their consumers, investors, competitors, and employees. Nooshin’s research has been published in top-tier marketing journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of Academy of Marketing Science as well as prominent media outlets such as Forbes, Yahoo! News, the New York Times, and ABC News. She has presented her research on activism via AMA’s webinar for managers, ExecEd, Alliance Panel of the Attorney General of Hawaii, and TEDx of Arizona. Her research on activism has received the AMA’s Paul Root prominent award for a research article with the most contribution to marketing practice in 2021.