BIO

Liye Ma is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is an expert on AI/Machine Learning and Digital Marketing. His research focuses on the dynamic interactions of consumers and firms on digital platforms. He develops statistical, econometric, and machine learning methods to analyze the drivers of consumer actions in the digital economy, and uses the findings to help companies optimize marketing decisions. Dr. Ma has published articles in leading academic journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, International Journal of Research in Marketing, Information Systems Research, Manufacturing & Service Operations Management, Decision Support Systems, and Marketing Letters. He serves as an AE or on the Editorial Review Board at various journals. He has received research grants from the Marketing Science Institute and the Wharton Customer Analytics Initiative. His papers have been a finalist for the John D.C. Little best paper award and the Paul Root best paper award. Dr. Ma also has extensive industry experience, having worked as a Principal Economist at Amazon, as a Senior Project Leader at Oracle Corporation and as a Development Lead at the Wellington Management Company. Dr. Ma obtained his Ph.D. degree from the Tepper School of Business at Carnegie Mellon University, and B.E. and Sc.M. in Computer Science from Tsinghua University and Brown University.