BIO

Jiwoong Shin is a Professor of Marketing at the Yale School of Management and a Senior Editor at Marketing Science. He holds a Ph.D. in Management Science from MIT and an MS and BS in Business Administration from Seoul National University. An applied economic theorist, Professor Shin uses analytical modeling and game theory to study marketing strategy, digital innovation, and firm decision-making, with research spanning advertising, targeting, pricing, and customer relationship management.
His work has received wide recognition, including the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in Marketing Science and Management Science, and finalist recognition for the 2020 ISMS Long-Term Impact Award. He was named an MSI Young Scholar in 2011 and an MSI Scholar in 2018. His teaching has been recognized with the Inspiring Yale Award and the Yale School of Management’s Teaching Excellence Award in 2025.
Professor Shin has served in editorial roles at leading journals including Marketing Science, Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics, and previously served as Vice President of Education for the INFORMS Society for Marketing Science.