BIO

Dr. West is a marketing science leader specializing in advanced measurement and customer analytics. At in4mation insights (i4i), he leads consulting engagements for major advertising brands, helping clients transform data into actionable insights that drive growth.
Beyond consulting, Dr. West is currently commercializing transformer-based customer journey intelligence technology developed in collaboration with Dr. P.K. Kannan and Zipei Lu at the University of Maryland.
Dr. West received his Ph.D. from the University of Arkansas. He lives in the Boston area with his wife and teenage daughter. If he’s not working on DIY home renovations, you can find him at the local muni golf course down the street.