BIO

Fabian Buder heads the Future & Trends research group at the Nuremberg Institute for Market Decisions (NIM). His research at NIM focuses on understanding the impact of consumer trends and technological advances on market decision-making processes. A significant part of his work explores the evolving landscape of marketing in the digital age, in particular how artificial intelligence (AI) is changing the decisions of marketing managers and the future role of virtual worlds, also known as metaverses, in marketing strategies. In addition to his role at NIM, he is a research affiliate at the Institute for the Future (IFTF) in Palo Alto, CA, USA.
A sociologist by training and a multidisciplinary researcher by choice, Fabian began his career working on socially sustainable urban and economic development programs. He later earned a PhD in Agricultural and Food Marketing from the University of Kassel, Germany. Before joining NIM, he worked in market research at GfK SE, providing insights into consumer behavior and market trends primarily for FMCG companies.