BIO

Divya Kaur has 16+ years Analytics leadership experience with the top marketing research & media firms (Nielsen, MediaCom WPP, Kinesso IPG), working to improve business outcomes for innovative and game changing brands, such as P&G, Unilever, L’Oreal, Uber, GoodRx, Impossible Foods, USPS, and many more. She has deep passion and expertise in utilizing advanced analytics to create cross platform measurement connectivity, enabling holistic insights and data forward strategies. Currently, Divya is the Connected Measurement & Analytics lead, at IPG Kinesso, responsible for end-to-end client engagement and analytics product enhancements/ innovation. She also serves as a member on Measurement Council and Board Member for Women in Analytics, at Advertising Research Foundation. A purpose driven analytics professional, Divya takes pride in creating and supporting progressive workplace culture to enhance employee wellness and team productivity.