BIO

Dante Donati is an Assistant Professor in the Marketing Division at Columbia Business School. He studies the economics of digital platforms and their implications for firm decisions, consumer behavior, and well-being, using empirical methods. His research covers generative AI, digital advertising, online reviews, and digital well-being, and has been published in leading journals including PNAS, Marketing Science, and the Journal of Health Economics. He is the co-founder of Virtual Lab, an open-source tool for social media survey recruitment and the evaluation of advertising campaigns. Before joining Columbia, he earned a Ph.D. in Economics from Pompeu Fabra University and was a visiting researcher at Stanford University. He also collaborates with the World Bank on policy-oriented research and is a research fellow at CESifo.