BIO

Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School. Her research addresses a wide range of consumption-related phenomena, spanning topics related to retail environments, responses to taxation, emotions, and the role of dignity and respect in marketplace experiences. Professor Lamberton has been named a Marketing Science Institute Scholar, a Penn and Wharton Fellow, was winner of the Erin Anderson Award, and has received the Kinnear Prize for work related to public policy and marketing as well as the AMA’s Hunt/Maynard Award for conceptual contribution.