BIO

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Northwestern University’s Kellogg School of Management. His research interests include pricing, advertising, and promotions, which he studies using a diverse set of methods from causal inference, machine learning, and empirical industrial organization. He often collaborates with firms to help them measure and design more effective marketing strategies. He currently serves as Co-Editor at Journal of Marketing Research and co-hosts the How I Wrote This podcast, which helps demystify how great marketing papers came to be. Before joining Kellogg, he held faculty positions at Columbia Business School and visiting positions at Chicago Booth and Stanford GSB. He earned his Ph.D. in economics from Carnegie Mellon.