BIO

Vas is the SVP Head of Research for the MMA Global. In his role he is tasked with formulating a learning agenda for the Marketing Industry, and designing new experiments to address some of the biggest challenges in marketing, from AI and data, to attribution, targeting , the role of brand and creative. Vas comes from the advertising world where he led Strategic Planning At Digitas and previously at Kantar in Europe and the US. His sits at the Board of Trustees of the Advertising Research Foundation and the board of Content of I-COM.