BIO

H. Tai Lam is an Assistant Professor of Marketing at UCLA Anderson School of Management. His research lies at the intersection of quantitative marketing and industrial organization, with a focus on platforms, advertising, consumer search, and antitrust.  His work shows that platform design choices—such as how products are arranged and surfaced in marketplace search—can reshape consumer search intensity and firm pricing, leading to counterintuitive conclusions about market power and the welfare effects of proposed antitrust remedies.  He also studies how generative AI changes equilibrium outcomes in digital markets, including evidence on creative goods marketplaces and how LLM adoption shifts online search and downstream website traffic.  Lam earned his Ph.D. in Economics from Northwestern University.  He teaches MBAs to combine real-world data with statistics and machine learning to make better business decisions.