BIO

In her six years at Ipsos, Megan has partnered with leading financial, B2B, and tech brands—and their agencies—guiding them through the creative development process from early-stage research to in-market assessment. She leverages storytelling and strategic, actionable guidance to shape, test, and optimize creative. An AI champion across Ipsos and its Creative Excellence (CRE) practice, she drives quality and efficiency gains, helps develop AI-centered products, and partners with clients who integrate AI into creative testing. She champions HI—humans and AI working together—to deliver more insightful, accurate results and faster learning, driving stronger creative effectiveness.