BIO

David Gilbert is Global Director, Analytics & Insights for Marketing Excellence at Mars, Incorporated, where he leads the Communications Lab, Growth Lab, and Foresight Lab. He has more than 20 years of experience in marketing analytics and consumer insights, with expertise in marketing mix modeling, digital analytics, and measurement frameworks. In his current role, he focuses on strengthening the connection between marketing investment and business performance while partnering closely with senior marketing leaders.
David holds degrees from the University of Notre Dame and Vanderbilt University.