Research Recap
Can AI-Powered Digital Streamers Influence Social Shoppers?
Key Takeway
As influencers and social shopping sites proliferate, retailers need scalable ways to engage consumers. AI-assisted digital streamers can help, but retailers must focus on features that replicate human engagement. Behavioral realism—real-time Q&A and other interactive features—are among the most effective strategies making AI streamers competitive with human influencers.