Summary: 2025 Analytics & Forecasting: Predicting Purchase Intent in Customer Interactions with AI Assistants: Context-Specific Small Language Models vs. LLMs – MSI

Presentation

Summary: 2025 Analytics & Forecasting: Predicting Purchase Intent in Customer Interactions with AI Assistants: Context-Specific Small Language Models vs. LLMs

Wendy Moe

University of Maryland, College Park

Oct 20, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Presentation:

2025 Analytics & Forecasting: Predicting Purchase Intent in Customer Interactions with AI Assistants: Context-Specific Small Language Models vs. LLMs

Recording:

2025 Analytics & Forecasting: Predicting Purchase Intent in Customer Interactions with AI Assistants: Context-Specific Small Language Models vs. LLMs

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