Summary: 2025 Analytics & Forecasting: Managing Product Review in the Age of Gen AI – the Role of AI Detection – MSI

Presentation

Summary: 2025 Analytics & Forecasting: Managing Product Review in the Age of Gen AI – the Role of AI Detection

Liye Ma

University of Maryland

Oct 20, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Presentation:

2025 Analytics & Forecasting: Managing Product Review in the Age of Gen AI – the Role of AI Detection

Recording:

2025 Analytics & Forecasting: Managing Product Review in the Age of Gen AI – the Role of AI Detection

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