Both the capabilities and applications for AI are growing, but who is most interested in adopting AI? Typically, early adopters of technologies are the people who know the most about technology. However, in this talk, we will discuss new findings showing that this is not the case with artificial intelligence.  

 We find that the people with lower AI literacy are the consumers more receptive towards AI. We will show that this is not because people with greater AI literacy see AI as less capable or less ethical, but rather that people with lower AI literacy see AI as more magical, leading to an emotional appeal of AI.   

 We’ll discuss the implications of these findings for companies including how to identify potential biases that could lead to over or under reliance on AI as a company, as well as how these findings should impact product design and targeting strategies.