AI excitement may have hit the mainstream, but for many marketing teams, the hard part is just beginning: turning potential into performance. While the launch of ChatGPT kicked off a wave of enthusiasm and experimentation, organizations are now facing the realities of operationalizing AI in meaningful, scalable ways.

In this MSI webinar, Shardul Wartikar, VP of Analytics at Kantar, will share real-world insights from Kantar’s own AI journey and from working alongside clients across industries. You’ll learn:

• Common pitfalls companies face when implementing AI
• Practical use cases where AI is delivering real marketing value
• What marketers need to know about building the right data, culture, and capabilities to succeed

If your team is stuck between inspiration and implementation, this session will help you move forward with clarity and confidence.