Generative AI is quickly changing how marketing teams work and how they think. This webinar highlights new research showing that leading large language models can reliably access core marketing knowledge across areas like segmentation, consumer behavior, pricing, branding, and strategy. 

 Analyzing more than 30,000 textbook-based questions, research finds that today’s AI performs at a high level across the marketing canon, often outperforming unprepared humans, while still falling short on complex reasoning, numerical tasks, and context-driven judgment.

 For practitioners, the takeaway is clear: AI is becoming an always-on tool for learning and decision support. It can help teams refresh core frameworks, pressure-test ideas, and apply proven principles more consistently. MSI members will leave with a practical view of where AI adds value now and where human insight remains critical.