Presentation: 2025 Analytics & Forecasting: Predicting Behaviors with LLM-Powered Digital Twins of Consumers – MSI

Presentation

Presentation: 2025 Analytics & Forecasting: Predicting Behaviors with LLM-Powered Digital Twins of Consumers

Shane Wang

Pamplin College of Business, Virginia Tech

Oct 21, 2025

MSI / ARF Analytics & Forecasting 2025 Conference

At the inaugural Analytics & Forecasting conference, co-produced by MSI and the ARF on September 29–30 at Columbia Business School, experts engaged in discussions about the opportunities and limitations of modeling in market research applications and showcased innovative work from academia and the business sector.

Summary:

2025 Analytics & Forecasting: Predicting Behaviors with LLM-Powered Digital Twins of Consumers

Recording:

2025 Analytics & Forecasting: Predicting Behaviors with LLM-Powered Digital Twins of Consumers

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.