Webinars
Why Good Gifting is Good Business: Perspectives from Academic and Industry Leaders
Gift giving is big business. Over a quarter of a trillion dollars spent on gifts annually in the US alone, there is good reason to understand what academia has learned about the enterprise of gift giving and how industry is approaching this massive market. In this webinar, Jeff Galak (CMU) will moderate a discussion between Julian Givi (WVU) and Nivi Chakravorty (myRegistry.com) on the latest research related to gift giving, industry trends in how retailers are approaching gift giving, and will provide novel ideas on how all parties can work together to help better understand this marketplace. We will welcome questions from all audience members, and encourage you to submit your thoughts on where gift giving sits in the retail ecosystem and what questions you have about how to both better understand gift giving from a research perspective and how to capitalize on that knowledge in your work. You can submit your questions during the webinar, or, better yet, send them in advance to msievents@msi.org.
speakers
Jeff Galak is Associate Professor of Marketing at Carnegie Mellon University’s Tepper School of Business and of Social and Decision Sciences (by courtesy) at CMU’s Dietrich College of Humanities. He received his Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University’s Stern School of Business. His expertise is in consumer behavior, consumer psychology, judgment and decision making, and research methodology. He has published academic research in top journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology. Jeff has presented his research at top marketing and psychology conferences including annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, and Society for Personality and Social Psychology. Jeff currently serves as Editor at PLoS ONE.
Dr. Givi is Assistant Professor of Marketing at West Virginia University’s John Chambers College of Business and Economics. Dr. Givi has spent the last decade studying several aspects of consumer gift giving, including gift giving errors, social comparisons in gift giving, the factors that alter how much givers spend, and gift givers’ motivations, among other facets. Beyond gift giving, Dr. Givi studies other components of consumer judgment and decision making, such as predictions about the future, preferences for probabilistic outcomes, and loyalty program psychology. Dr. Givi’s work has been published in premier outlets and presented at top conferences in the field.
Nivi Chakravorty is a growth executive who has built her career at the intersection of consumer industries, retail technology, and marketing. Her experience spans strategic brand management, new product development, and end to end digital marketing across organizations, such as Unilever, PepsiCo, and IBM. She particularly enjoys the seamless interplay between traditional and digital ecosystems to build robust marketing funnels that drive step-change improvements in ROI.