Feb 24, 11:00 PM UTC 

| Online


The New Emerging Market Multinationals: Disrupting Markets and Building Brands

Emerging markets have created a new breed of savvy and serious multinational competitors (EMNCs). China’s Lenovo is a household name, and EMNCs are taking once-powerful developed country brands to new heights—consider Jaguar and Land Rover, now owned by India’s Tata Motors, or Godiva, now owned by Turkey’s Ulker. In 2009, GE’s Jeffrey Immelt said, “GE has tremendous respect for traditional rivals like Siemens, Philips, and Rolls-Royce. But it knows how to compete with them; they will never destroy GE. However, the emerging giants very well could” (Harvard Business Review). In 2015, the competitive challenge is even stronger. In this webinar, Amitava Chattopadhyay will examine key drivers of EMNCs’ success and competitive approaches for incumbent MNCs.

Download the slides

View the recording 

Pricing & Registration

Feb 24, 11:00 PM UTC | Online

Price: $0.00

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.