Webinars
The New Emerging Market Multinationals: Disrupting Markets and Building Brands
Emerging markets have created a new breed of savvy and serious multinational competitors (EMNCs). China’s Lenovo is a household name, and EMNCs are taking once-powerful developed country brands to new heights—consider Jaguar and Land Rover, now owned by India’s Tata Motors, or Godiva, now owned by Turkey’s Ulker. In 2009, GE’s Jeffrey Immelt said, “GE has tremendous respect for traditional rivals like Siemens, Philips, and Rolls-Royce. But it knows how to compete with them; they will never destroy GE. However, the emerging giants very well could” (Harvard Business Review). In 2015, the competitive challenge is even stronger. In this webinar, Amitava Chattopadhyay will examine key drivers of EMNCs’ success and competitive approaches for incumbent MNCs.