The Last Mile: Enabling Behavior Change
All organizations–be they for-profit firms, not-for-profit welfare agencies or even governments–are in the business of changing their end-users’ behavior. Yet, they pay scant attention to the end of the value chain: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile webinar, Dilip Soman will discuss insights from behavioral science that will allow organizations to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, he will draw on frameworks from behavioral insights to develop prescriptive advice for what organizations need to do to master the last mile.
Pricing & Registration
Dec 2, 11:00 PM UTC | Online