May 25, 12:00 AM UTC 

| Online


The Art of Field Experiments: New Methods to Connect to Your Most Valued Customers

Paul Fombelle will discuss the art of field experiments and how they can generate critical customer insights beyond traditional research methods in both B2B and B2C settings. He will describe the benefits, perceived risks, and costs of field experiments, as well as the value of academic partnerships. Drawing on more than 10 years’ experience with corporate partners, he will present three mini-case studies spanning a variety of sectors (technology, hospitalities, and consumer services).

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Paul Fombelle, Northeastern University

Pricing & Registration

May 25, 12:00 AM UTC | Online

Price: $0.00

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