Mobile CPG Shopper Engagement: Recent In-Market Results
MSI is pleased to announce the third webinar in MSI M2M series: a lunchtime presentation by Catalina on Mobile CPG Shopper Engagement: Recent In-Market Results.
In 2012 worldwide mobile device shipments were five times higher than PCs (desktops and notebooks). In 2013 mobile device shipments are forecast to increase 4.3% while PC shipments are expected to decline by 10.6% (Gartner, June 2013). The exponential growth in mobile technology and, in particular, smart phones is beginning to significantly disrupt the consumer path to purchase in a variety of categories. Ultimately, effective marketing will require effective mobile shopper engagement. The Consumer Packaged Goods industry is in the early stages of this disruption. At this early stage, the ability to obtain initial learning through meaningful pilot programs will be key to successfully engaging the new mobile shopper.
Jim Maurer will present recent data-driven findings from Catalina’s mobile offer network. Throughout 2012 and 2013 Catalina delivered personalized offers to shoppers on their mobile devices. Learning from these initial limited-release programs has been compiled and will be presented. Findings to be presented include the value and behavioral characteristics of the mobile shopper, the importance of personalization, and mobile offer performance compared to traditional channels.
Jim Maurer, Group Vice President of Integrated and New Channel Analytics, Catalina
Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. At Catalina Jim is responsible for managing the development of new analytical applications in the on-line and mobile channels, as well as overseeing the integration of analytical applications to support multi-channel campaigns. Jim has been with Catalina since 2006.
Immediately prior to Catalina Jim worked as a consultant to the Allstate Insurance Company, designing and implementing improvements in the business processes between Technology and Marketing. Jim began his career at Information Resources (IRI) where he worked in a variety of roles including Vice President of International Development and Director of Analytic Consulting. Jim received his MBA from the Booth School at the University of Chicago in 2000. He also has a Master’s in Economics, with a focus in the areas of Econometrics and Statistics from Northern Illinois University.
Pricing & Registration
Oct 29, 12:00 AM UTC | Online