MSI Webinar: Regulating Privacy Online: The Economic Impact of the GDPR
This talk will discuss some recent work examining how the GDPR has impacted online firms. We find that firms collect less data after the implementation of the GDPR and both page views and revenue decline. We provide evidence that these declines are primarily driven by reductions in traffic from personalized marketing channels. Further, using additional data, we demonstrate that the GDPR has had an adverse effect on competition among web technology service providers – leading to a concentration of market shares and data among larger firms. Finally, we will discuss what these results suggest about future policy design.
Samuel Goldberg is an Assistant Professor of Marketing at Stanford's Graduate School of Business and a Young Scholar at the Stanford Institute for Economic Policy Research. His work seeks to better understand the role of privacy and monitoring technologies in markets. He holds a PhD from Kellogg School of Management at Northwestern University and undergraduate degrees in Economics and Physics from Brandeis University.