Webinars
MSI Webinar: Marketplace Dignity: Designing Experiences that Affirm Consumers’ Worth
The consumer has long been held to be the primary source of value in Western, capitalist economies – but what are firms doing to recognize and affirm this value? In this presentation, Cait Lamberton will discuss the profound importance of designing experiences and systems that affirm the inherent value of people, that is, that acknowledge fundamental human dignity. She will also briefly introduce evidence that provides a business case for taking dignity into account, and share a few examples of ways that even simple, low cost, scalable changes to the way we do business can result in outcomes that matter.
speaker
Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School. Her research addresses a wide range of consumption-related phenomena, spanning topics related to retail environments, responses to taxation, emotions, and the role of dignity and respect in marketplace experiences. Professor Lamberton has been named a Marketing Science Institute Scholar, a Penn and Wharton Fellow, was winner of the Erin Anderson Award, and has received the Kinnear Prize for work related to public policy and marketing as well as the AMA’s Hunt/Maynard Award for conceptual contribution.