MSI Book Series: Assemblage – The Art and Science of Brand Transformation
Emmanuel Probst, Global Lead, Brand Thought Leadership at Ipsos will share with you our latest research on how to create and grow transformative brands from his latest book Assemblage – The Art and Science of Brand Transformation. Assemblage recognizes that to succeed, brands can no longer just sell products, but must also urgently transform us and the world we live in.
Attendees will learn:
o How to shape audiences’ perceptions
o How brands can reassure their audience about the future, by leveraging the past and the present
o How to utilize data and insights to deliver a personalized, human-centric consumer experience
o How brands can make a positive impact on people, society and the economy
o What Picasso knew, and every marketer needs to learn
This presentation is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. Assemblage is endorsed by Jonah Berger, Martin Lindstrom and David Aaker, among others.
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation (January 2023: Ideapress Publishing). Emmanuel’s background combines over 17 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.