Why Don’t Consumers Always Shop Ethically?
Despite the availability of products like sustainable cleaners in the marketplace, consumers don’t always buy them. Even though many consumers say they care about ethical issues like protecting the environment and paying workers fair wages, why isn’t this concern always reflected in what they buy? In this session, Dr. Rebecca Walker Reczek will discuss her research exploring the psychological barriers consumers face to making ethical purchases and offer insights into how marketers can help consumers’ purchases better match their values.
Ohio State University
Rebecca Walker Reczek is the Dr. H. Lee “Buck” Mathews Professor of Marketing at the Fisher College of Business at The Ohio State University. Dr. Reczek received her Ph.D. in marketing from The University of Texas at Austin. Her research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories and inference making, self-perceptions, and ethical decision making. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making and sustainability. Current projects continue to explore these areas, as well as online consumer behavior and consumer response to promotions. Dr. Reczek’s research has appeared in numerous national and international media outlets, including NPR, CNN, Harvard Business Review, Slate, and The Atlantic. Dr. Reczek is a past recipient of the Early Career Award from the Society for Consumer Psychology, and in 2018 she was selected for the inaugural Marketing Science Institute’s Scholars Program, recognizing leading mid-career researchers in the field of marketing. In 2020 her research was recognized with both the annual Kinnear award for the best article in the Journal of Public Policy & Marketing and the AMA-EBSCO Annual Award for Responsible Research in Marketing.
Pricing & Registration
Nov 12, 1:00 PM EST | Online
*Please note that candid photos will be taken during all in-person and virtual events. We may use your photo on our website, in our newsletter or other digital media. All Q&A sessions throughout the event will be captured. Please note that any questions and related discussion will be included in the recordings of the event.