Webinars
Using Text for Business Insights
Based on some estimates 80-95% of all data available to businesses are unstructured including text, image, video and audio data. Specifically, textual data and words are ubiquitous in almost every marketplace interaction from user generated content to company reports, to service interactions and marketing communications. These interactions create a wealth of textual data. This data source is on the one hand exciting and rich, but on the other hand, by it its unstructured nature, difficult to decode and derive insights from. How can business leaders best use such data? In this virtual session, Oded Netzer will discuss the opportunities and challenges in converting this wealth of textual data into insights.
speaker
Professor Netzer is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and the author of the book Decisions over Decimals. Professor Netzer is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data. He wrote dozens of papers published in the top-tier academic journals. His award-winning research is broadly read and highly cited. He is an award-winning teacher at Columbia Business School's MBA, Executive MBA, and Executive Education programs. Professor Netzer is also an Amazon Scholar at Amazon’s Advertising Sales AI team. Additionally, he frequently consults to Fortune 500 companies and entrepreneurial organizations on strategy, data-driven decision making, marketing research and extracting useful information from rich and thin data.